The post where I mock Hollywood & the new Steve Jobs movie using potentially shaky math that I googled.

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Critics loved it! Apple! Stellar cast! Apple! Very little opening weekend competition! Apple! How could it not be blockbuster?

1. Only 64% of Americans have a smartphone.

2.  47% of those Americans use Android. There’s basically half your viewers gone.

3. 28% of Apple owners are over 50 and can barely text, never mind worship the ghost of Jobs.

4. Only 40% of movie goers are interested in seeing biopics in the theater.

5. People fail to realize that only populations of major cities really care about these types of Oscar bait-inside story movies

Take those nuggets and lets do some math! This means that since roughly 62% of American adults go to the movies every weekend, only about 105 million people would even consider going to see the movie, (this ignores 46% of the population that doesn’t even have a smartphone) and they have a choice of over 45 movies in wide release and several dozen more in limited runs….

So even if all 105 million Americans that like Apple & like biopics went to see it, they would have made roughly $16 mil this weekend. It made $7.3 mil. They forecast at least $19 mil

The bigger question is, who was dumb enough to green light it?

http://www.cnet.com/news/steve-jobs-movie-flops-in-nationwide-opening-weekend/#ftag=CAD590a51e

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One thought on “The post where I mock Hollywood & the new Steve Jobs movie using potentially shaky math that I googled.

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